Why the Desktop?

2007 and I still hear folks asking what is the benefit of targeting the desktop -

Two words - Content Delivery.
Want to keep yourself fresh in the mind of users? - Content Delivery.
Want to get new content to users without the wonder of will they come to the site? - Content Delivery.
Want to do mass information updates pushed to the user? - Content Delivery.

I don’t see why folks have such a hard time with this.

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